New High Point Showroom

New High Point Showroom

HIGH POINT, North Carolina — Abercrombie Textiles and their newest division, Cone Decorative, combined together for their first Showtime under one roof during this past June’s event.

Previously, the Abercrombie and Cone showrooms had been at the 311 Hamilton St. building and the Market Square Towers, respectively.  Then, in April of 2011 when the Abercrombie purchase of Cone became official, the Abercrombie team was left with just two months to fill a tall order for the June 2011 Showtime; find a good space, and lots of it.

 

Abercrombie’s new showroom at 333 S. Wrenn St. in High Point, NC seems to fit the bill.  The historic 8,000 square-foot structure boasts nine individual showrooms spread out among two stories, in addition to a very familiar address.

Most show-goers who walk up the green path to 333 Wren St. this year will recognize it as “the old Mastercraft building.”

interior

Inside one of the nine showrooms

John Regan, the president and owner of Abercrombie Textiles admits that he enjoys the buzz about reopening the once popular showroom, but occupying the building is about more than revisiting history.

“Although there was the mystique of it being the iconic Mastercraft building, we also have to remember that they went out of business” says Regan.   “That was a different era in the fabric and furniture industries, and it is our task to make this the iconic Abercrombie building by offering value in today’s world.”

Between Showtime events the Wrenn St. showroom will serve as a regional design studio for residential furniture customers to work with Abercrombie’s design team, lead  by Wendy Haithcox and Debbye Lustig. Abercrombie’s Southeast sales team (Steve McCusker, Russ Mendenhall and Jeff Smith) will also use the new showrooms year round.

Abercrombie has made a commitment to their new facility and the industry by inking an option to renew their lease at Wrenn St. for the next 22 years.

[May 2011]

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